Coming from the graffiti world, I was very happy to make this film with the famous collective of street artists "en masse". Thanks to the talent and commitment of directors Felix and Paul the end result is pretty cool.
Below, you can view a video that shows the entire 360 degree campaign.
This project is one of my favorites. I was lucky enough to work with the great Erik Vervroegen, who coincidentally, is the creative who inspired me to work in Advertising.
We had the chance to work with fantastic artists, among the world's best: Kazuki Takamatsu, Tara McPherson, Davor Vrankic, James Jean.
Prix - Créa 2014
World’s First Mechanical Bull Roulette.
As part of the country-themed program at the Casinos du Québec, we merged roulette with bull riding, to invent the world’s first mechanical bull. The idea was simple: turn bull riders into roullette balls. Spectators could bet and when the player fell, the impact sensors indicated the winning number.
Grand Prix - Boomerang 2016
Prix - Créa 2017
Made especially for Halloween, we used the iconic MacDonlad’s cheeseburger packaging to recreate one of the holiday’s most recognized costumes, the ghost.
This clever print shows the speed of Carglass service.
Grand Prix - Créa 2011
Bronze - Marketing Awards 2012
Award of Excellence - Communications Arts 2011
Prix - Lux 2011
Bronze - Ads of the world 2011
A few 30-second TV spots for Toyota, which are part of a platform "Richard le remorqueur" keeping with the brand’s signature.
We wanted to showcase how hard it is to keep your cool when you have hemorrhoids. Even the toughest individuals needs a fast relief for that aching pain.
Le Support, ce sont deux bonnes causes: une pour celui qui trie le contenu de son armoire et qui donne, et une pour celui qui reçoit et transforme ce don en actions concrètes pour la déficience intellectuelle. Pour le ton, nous désirions nous évader du pathos des grandes causes, puis utiliser un ton très, très détendu.
This video was really fun to make because it was very challenging technology-wise. . Basically, Gregory Charles built the music by superimposing the instruments through a loop system. Each note triggered lighting effects that spread through in the Casino. All visual effects are in fact real; zero post-production! Many of the effects are either projection mapping, light painting or installations of various types of light (screen/lamp LED, neon, Jarag screen, etc..).
This print campaign shows not everyone does has the chance to enjoy the 3D TV LG.
For this TV campaign, we chose to put the wonders of a child’s imagination in the spotlight to present the 2011 Grand Caravan.
We wanted to improve an average billboard by doing something original. Onlookers had the chance to be in the pilot’s seat by pushing a throttle connected to the billboard displaying a KLM aircraft. The object was to leave a white contrail streaking across the sky. The six Cryojet tanks used, which were not harmful to the environment, were secured behind the 1,700 kg board, hoisted and suspended 18 metres off the ground with a 45-ton crane.
A 30-second spot promoting the Outaouais as the best possible vacation spot. And that's no exaggeration.
Music video I directed for Montreal's band Pang Attack.
The concept highlights the legendary agility of the Jeep Wrangler, under the direction of the great Erick Vervroegen.
A print ad that emphasizes the new design of the 2014 Corolla.